14 4 / 2014
I’m fine with watching a pre-roll ad that is 20 seconds or less before a video that is at least a minute-and-a-half. I’m fine with watching a 45-second ad for a video that is at least 7 minutes long. If I really like the YouTube channel, I won’t even push the “Skip Ad” button if those time parameters are met.
99.999% of the time, I will not watch an ad that is as long as/longer than the video I’m trying to watch. There is far too much content I’m trying to power through in my life to spend half of it watching ads. I will always, always, always skip an ad that is 2.5 minutes or longer. Always.
Also, what is the deal with using entire videos from other YouTubers as pre-roll ads? Channel preview/commercial videos = fine. Entire episodes/videos = unacceptable. Show a 15- to 30-second teaser for the video with a “click the ad to view the rest”. I might actually click on that stuff.
I know we’re all trying to figure this digital distribution thing out, but these things are not working.